design may weaken the brand recognition. Which one is better, maintain or Change?
Q3. Apple has its own software which is not interchangeable with other brand’s products. It set the barrier to prevent customers move to other competitors and make originality. But some customer feel inconvenience because of Closed system. Which strategy better in long term view of brand equity ?
Q4. Korean c
Korean population is one-sixth of U.S population. but Louis Vuitton sales in korea is even 65 percent of the United States.
3. Why Koreans enthusiasm for Louis Vuitton
① There is no regular promotions.
customers do not have to worry about depreciation.
② The brand's tradition, image and star designer "Marc Jacobs"
In 1998, Louis Vuitton recruited Marc Jacobs. He was young but
Abstract
The main topic of our project is to design a personal transportation that better accommodates the environment. Since Korean mothers are experiencing difficulties with using baby transportation in metropolitan areas, our team resolved to construct a baby stroller that is compatible with the Korean mass transportation system. Our final concept is composed of a stroller that single-hande
design investment
This company beat GAP of USA up
It has 4600 stores Their profit is $14.1 billion
Ortega is the top ten among the riches
The only way to be luxury brand
Support policy for design
He carried on sweter business in 1975
The side areas of the fashion
< Raemian >
Korean Bath
- Multi shower
- Korean-style washstand
- Dressing ta
design of the phone.
d. better service.
e. better brand’s fame
For the second question: same with the answer of first one.
For the third question: a. application satisfy male.
b. design satisfy female.
c. male pay more attention to brand’s name.
d. better service can get more satisfaction with
meterial synthetic Clay, steel.Color black, white, brown, red,
yellow, blue, orange and green.
Designer Maarteen baas
현대사회에는 사람들이 아날로그적인 요소들을 그리워한다.
공장에서 찍어낸 형태의 대량생산이라는 개념보다는 개인의 것, 독특한 것 등을 추구한다.
이 디자인은 세상에 하나인 One-off
Korean superstar, Lee Hyori. However, there is also Big Bang TV, which follows the life of Korean pop group, Big Bang and another spin-off show that follows the life of the female girl-band, 2NE1.
The second type of celebrity documentary show is more of a hybridized show. This type of documentary generally features a single celebrity, just as in the other type, except that the celebrity is put
I. Introduction
1. Luxury Market
In 2008, the Korean economy was greatly affected from the financial crisis of USA. As exports decreased and foreign trades deteriorated, corporation investments and productions decreased which led to downsizing. Furthermore, this led to lack of demand which deteriorated markets. This finally led to sales decrease which crumbled down companies leading to decrea
exist as of today. According to a survey conducted by Student Monitor in 2008 for 1200 undergraduate students who were planning to purchase a laptop, 43% of them answered they would buy a Macbook. In 2003 only 8% of these possible laptop buyers answered positively for Macbook. With high loyalty and interaction with its followers Apple deserves to be where they are now.
B. Korean Market